Brand Positioning Strategy for New Business

Brand positioning is the process of creating a distinct identity for a business in the minds of consumers. For new businesses, a strong brand positioning strategy is crucial to differentiate from competitors and establish a loyal customer base. By effectively positioning your brand, you can ensure that your target audience perceives your business as the best choice in the market.… Read More

How to Differentiate Serious Buyers on WhatsApp

WhatsApp has become a powerful tool for businesses to communicate with potential customers. However, filtering out serious buyers from casual inquiries can be challenging. Identifying serious buyers helps save time, improve conversion rates, and enhance customer service. In this article, we will explore key strategies to differentiate serious buyers on WhatsApp effectively.

1. Analyzing Message Behavior and Communication Style

One … Read More

The weakening trend of the USD to IDR exchange rate just a myth?

The exchange rate between the U.S. Dollar (USD) and the Indonesian Rupiah (IDR) is a focal point for economists, investors, and policymakers. Recent discussions have centered on whether the USD to IDR exchange rate is experiencing a weakening trend or if such perceptions are unfounded. This article delves into the historical context, influencing factors, and current data to assess the … Read More